Automation And Customer Insights For E-commerce Using AI Powered Rezo
The e-commerce landscape across the globe has seen a dramatic shift due to the adoption of smartphones and the advancement in payment technology. Exponential growth led to increased customer expectations and strong competition. Brands constantly need to hire more staff to be able to handle the online and offline customer support. In addition, customers interact with brands across multiple channels and it is difficult to map customer interaction across these disconnected channels.
Solution by Rezo
Rezo is built with Artificial Intelligence in his core and incorporates machine-learning, natural language processing, predictive analytics, feedback mechanism and other propriety algorithms to automate customer service for enterprise. For e-commerce, Rezo has been piloted to achieve the following:
Track customer interactions across multiple channels – Emails, Chats, API’s, Social Media, etc
Mapping customer interaction journey across multiple platforms
Auto-categorization of the tickets basis the content and hence ability to understand the top issues for the brand
Auto-routing basis the content of the issue type, location, client, etc. This enables brand to best leverage the strengths and knowledge base of agents
Automated responses for customer queries that are standard in nature and would need to tap into static information for responding. Examples – what is your refund policy, what is the shipping cost, reset password, etc
Triggering workflows that require look-up into multiple databases before responding to customer queries like order status, shipping status, etc
Agent Performance Metric that helps track agent performance on a number of metrics
Customer Satisfaction Metric that can help identify how satisfied the customers are, identifying the bottle necks and possibilities of root cause analysis
With Rezo, brands can cope up with the pressure of online and office customer support not just the seasonal spikes but also support the variability that comes with the unexpected traffic without affecting the quality.